Saverio Calefato
Graduated with Honor in Industrial Design at Politecnico di Milano, I started cooperating with the same in the chemistry dept. while working for several brands in the jewelry field.
Soon moved in the “Sofa district”, I started working for Incanto srl being involved in the product design for its several brands until I became Art Director for the company top brand GSC.
In 2010 I started a Master at Politecnico di Milano, not completed because of my relocation in Saudi Arabia, were I worked from 2010 until 2016 in Alfanar Co.(+16.000 employees) –Lamar Interior Design dept. (+300 employees).
From 2016 moved back to Italy, I am working as freelancer for companies or privates.
Design approach:
- Benchmarking analysis
Understanding the current landscape within the target market allows a clear-cut direction in which to take your design.
- Contextual Studies
Understanding the environment the product will be used is critical at the start of the design process and it is most of its success.
- Innovation Strategy
Innovation is key factor to securing a market opportunity and beat the competitors.
- Conceptual Design
Concept design is about deciphering and resolving the design requirements – distilling a sketch of an idea into a viable, usable product within the commercial realities and design objectives.
- Usability
Human factors are vital in ensuring a design can be used by the right target market group.
- Mechanical Engineering
Our structured engineering approach is driven by a wide breadth of experience, technical skill and creativity.
- Prototyping
Prototyping enables us to understand how a product looks, functions and performs prior to investing in costly tooling.
… Did you expect more than this? 🙂
Services:
PRODUCT DESIGN
INTERIOR DESIGN
EXHIBITIONS
BESPOKEN PRODUCTS